Art or Gimmick?
Ever since Jay Z’s debut of his “performance art” video “Picasso Baby,” I’ve been wondering about these latest attempts at redefining music. It seems obvious to me that Jay Z is making a statement about art vs. commerce (or do the two collide here in his so-called “performance art” of rap music in the museum space of Pace Gallery?). Is this what pop music stars now have to do to entice the public to take their music seriously?
Or is Jay Z just trying to take hip-hop to “the next level,” and if so, what “next level” would that be?
Here’s the video: