Daily Archives: September 15, 2010

“Elevator” Music Video Concepts

David’s new single “Elevator” is really catchy, and I can’t get it out of my head. 

Here’s hoping it really takes off (“goes up, up, up!”) and does something more impressive than SBL (provided Jive gets off its lazy behind and actually, you know, promotes it).

Starting with a really cool music video! Now, I’ve already gone on record to register my disappointment in the SBL video for its lack of originality, but a song like “Elevator” could be a whole lot of fun.

I’m thinking something along the lines of an “Inception” movie spoof! That elevator shaft scene (pictured above) was all kinds of cool (and then, you know, David could reference his “Zero Gravity” song, which also never got off the ground).

So, here’s what I’m thinking of a music video for “Elevator” (kind of related to my dream the other night – hee hee!).  David’s in a hotel lobby getting ready for his next gig. He comes across a crowd of fans, and they start chasing him down the corridor.  He finds a quick exit in a corner stairwell, waits for the crowd to pass, then he rushes right onto an elevator. Inside “Zero Gravity” plays, like “elevator music” (literally), and David quickly pushes the door-close button to escape. 

What he doesn’t realize is there’s someone on the elevator with him (preferably a recognizable celebrity rather than an anonymous video girl). She says: “Hey, has anyone ever told you that you look like David Archuleta?”

David: “I’ve heard that before. haha!”

The elevator suddenly stops. David and the stranger panic. 

David: “What’s going on?”

Suddenly, the elevator drops, and they’re screaming. But before it hits bottom, the scene cuts to David singing at his gig at an arena. Screaming fans await his performance.

The scene cuts back to David and the stranger floating in “zero gravity” elevator, and the music video will cut back and forth between the concert arena and David and the stranger floating up through the shaft, then into the hotel corridor, then through an open hotel suite, and right out through a window, where they seem to be “flying” over the city and finally over the concert arena where David is performing.

Final scene: elevator doors open on a hotel floor, and David shyly says goodbye to the stranger in the elevator as he gets off. Cut back to the stranger, who shyly returns the goodbye then waits for the doors to close before she starts screaming and calling her friend on her cell: “OMG! You will not believe who I just shared an elevator with!” 

Just thought to share. I think that would be cute. What music video concept do you have in mind for “Elevator”? 🙂