Daily Archives: July 21, 2010

It’s Not the Size of the Fanbase but the Size of the Heart

David is so lucky to have his Arch Angels!

I’m impressed, guys! We did it! In record time, “Something ‘Bout Love” climbed the iTunes charts to make a respectable debut at #32 on the overall chart and #15 on the pop chart.  Not bad for a brand new single with no radio play and only his trusted Archies to spread the word.  Awesome!

Where I get a little antsy is when, today, the song slips to #44 on the overall chart and #21 on the pop chart (as of this writing).  Where I get irksome is that so much of this work is so Archies-focused and I wonder if that kind of insular promotion is helpful.  As always, I get a bit impatient when it comes to David getting a wide audience.

Now, in the past, I used to wring my hands, knowing that poor album sales can lead to a signed artist getting dropped from his label.  In all honesty, I can’t see Jive dumping David, especially when these early numbers show that, with more effort on their part, his sales could go through the roof. I mean, “Crush” debuted at #2 on the Hot 100, and that was just off of American Idol and after premiering the song on the #1 pop radio station in New York City.

Imagine, had “Something ‘Bout Love” gotten a modicum of radio play, say a week or 2 weeks ago, it could have debuted in the Top 10.  As always, we drive David’s numbers as his Arch Angels – whether debuting #15 on the New York Times nonfiction bestseller list with Chords of Strength or coming in at the same place on the pop charts of iTunes – and, quite frankly, I’m getting tired of his label/management/ whoever relying on us to drive the numbers.

Are they really that satisfied with such numbers?  Is there no ambition for world domination? (I mean, I know David isn’t, and maybe that’s part of the problem, but what’s wrong with trying a little harder?)

The truth is, I wasn’t sure how SBL was going to debut with no airplay outside of the insular world of the Archuniverse.  I don’t know what to make of Jive tweets encouraging fans to bug the heck out of radio stations (why pretend that that’s how things get done? We all know the deal.  In this world of Clear Channel and the like, radio DJs follow the requests of labels, not listeners!).

And as far as labels go, Jive is as cheap as they come.  I personally have low tolerance for cheapskates (even in this era of economic recession), so I would like to see just a tad more effort at promotion. More than that, some general promotion beyond his insular group of Archies, as indicated by that “fan package” of late.

You know why I knew about the Taylor Swifts and Justin Biebers of the world?  Because their music and their image were everywhere! That’s how labels promote somebody.

Then again, RCA tried so hard to make Adam Lambert “happen,” but their desire for “world domination” didn’t quite take off, did it?

There’s really no way to predict who’s going to be a “hit” and who isn’t, what’s going to sell and what won’t.

But I do know, beyond all the politics of marketing and promotion and what all else matters, at the end of the day, it’s the size of the heart and not the fanbase.

Regardless of who skyrockets to the top or not, I doubt there is any other pop artist today who could inspire the rabid devotion that David definitely has with us Arch Angels.

Indeed, I stop worrying about Jive ever thinking to drop David because they would have a hostile group of fans to contend with. I’d love to see them try and justify their actions if they dared to go there.

They wouldn’t dare say it’s because David didn’t go platinum or gold or whatever (not when we continually demonstrate that, with or without radio or TV exposure, we can get David to chart).

It’s clear some labels TRY and come up short (see: Lambert, Adam) but by the same token, some labels don’t try that much, and we still see impressive results (see: Archuleta, David).

At the very least, I’d like some more exposure beyond the Archuworld for no other reason than that we, his trusted Archies, already know how great and wonderful he is.  We’re a generous bunch! We’d love to share his talent with the rest of the world.

It’s about time more get exposed to The Voice!