This Labor Day weekend, in response to some who feel David’s fansites should do more to promote his awesome album that is BEGIN., I thought I would revisit the series of mini-interviews that David conducted to discuss his process in putting together this new album. I was away on vacation when these videos first appeared, so what better way to mark the end of summer and the “beginning” of a new season than by revisiting these informative vids? Enjoy!
Ever since Kari tweeted about that possibility, I’ve been seeing fans go wild with the possibility (or who shoot it down altogether as the sign of an artist at the bottom of the barrel).
Funny also that Simon Cowell, when he was a judge on American Idol, would resort to “put downs” by calling a contestant a “cruise ship” singer (or cabaret singer, take your pick) if the contestant sounded too amateur. The critique? You’re not good enough to be professional yet!
So, is a cruise ship performance for his fans a good idea for David Archuleta? I mean, do we need the example of a Taylor Swift, who did one of these gigs as a VIP favor for her fans, to convince us that Kari’s idea is a good one?
Here’s the thing: It all depends on what David is trying to grow and develop.
If he’s trying to grow and develop his hardcore fans’ loyalty, then yes, a cruise ship is a great idea.
But that begs the question: Does David really need to cultivate his fans’ loyalty when he already has it? The BEGIN. sales alone are a testament to how committed we all are to his music, right?
Now, if he’s trying to grow and expand his fanbase, a cruise ship is a lousy idea, IMO.
Those kinds of VIP experiences are very exclusive (and also “elitist” I might add). When David returns, if he wants to build that base of fans, he’s going to have to branch out to a mass audience and appeal to different types of audiences, with a management team that can market him to different fan types. A cruise ship for fan loyalists just ain’t gonna cut it.
But, I guess that all depends on the direction he wants to go. These past few years, David’s “team” has done a great deal to appeal to the fanbase he already has, and on one level, that’s great: he’s kept us so committed and so loyal to his artistry because of this work that many of us are willing to wait until 2014 for his return.
What really will be the benchmark is if he wants to expand from there. That, of course, is all up to David. I mean, he could make a very comfortable living catering to his hardcore fanbase and call it a day.
But the thing about us Archies is this: we’re just as generous as our beloved that we want to share him with the world, so committed to our belief that his talent deserves greater exposure.
So, what say you peeps? How about another poll?
I’ll start with the winning photo from the BEGIN. Photo Contest:
Also, it looks like our favorite David music videos (in ranking order) are:
1. Everybody Hurts (well, it is pretty recent)
2. Crush (this will always be my favorite since it will always have a special place in my heart, as others have said)
3. A Little Too Not Over You (I was pleasantly surprised by this, as this music video seemed to have gotten no love – I believe this represents one of the more creative videos David has put out)
Can’t wait to see what Rainbow will look like!
As an aside, I just want to say, for those who feel uncomfortable when we criticize anything David-related, if we fans don’t do it, where else would there be a “safe space” to vent? Please note that, as David fans, we don’t always have to agree, that we don’t always have to LOVE everything David creates, and that it’s okay to share frustrations. We do so out of love.
ALWAYS OUT OF LOVE.
I thought we knew that.
As I said in a previous post, it never ceases to amaze me the level of output David has given us. With the release of “Everybody Hurts,” this is now his 8th Music Video! So, I think it’s time for a ranking and a vote!
Here are the videos (in chronological order):
A Little Too Not Over You
Touch My Hand
Something Bout Love
I’ll Never Go
You know it’s funny, but since listening to David’s version of “Everybody Hurts,” I have had no desire to go back to the original R.E.M. version.
Nothing like a music video to make you check the original!
Sigh. Unfortunately, I wish I could say the same about David’s video for the song. As much as I appreciate the sentiment behind the new video, I can’t get past the sentimentality of it.
See, this is where I think we often get disconnected when hearing David the Ballad Boy and interpreting the “ballad boy.”
The original “Everybody Hurts” was a video created back in the heyday of music videos – when every video had a dramatic arc and strove to be unique and creative. I’ve said it before and I’ll say it again: David needs to get more creative when it comes to his videos!
Curiously, this was the week that some of us celebrated the anniversary of his first video for “Crush.” I love that video; it’s still my favorite of all David’s music videos. It was a cute song with some gravity behind it, and the video fit like a glove in hand.
But what is it about the video behind “Everybody Hurts” that distracts me from contemplating the cry in David’s Voice? Could it be the very “Hallmark Card” gimmicky approach to the sentiment behind “Everybody Hurts?”
What starts with what seems to be a father grieving his little girl turns out to be a dad getting sentimental over his daughter on her wedding day. How is that “hurt”? That’s just lump-in-your-throat stuff. Hardly the gravity of “loss” that I was anticipating.
The same with the young couple in the video: there is no “heartbreak,” just a couple getting ready to separate as one moves away (perhaps to college?). The real “everybody hurts” will start when one of them calls off the relationship.
Of the different scenarios, the soldier mom had the most compelling story, but even then, she makes it back to her family. There is no momentary loss, as in being told she’s M.I.A. only to later show up alive (that would have been a much better story IMO).
I mean, don’t get me wrong: I still like the video, and I’m hungry (yes, HUNGRY for more of the Voice and more of his image, which this video thankfully delivered).
But here’s the thing. I don’t know about the rest of y’all, but when David sings, I don’t hear “Hallmark Card” sentimentality. Really, I don’t.
I hear a guy who’s at the precipice of despair who needs to be called back to the land of the living.
I hear loneliness, hurt, melancholy, all the things that were cleverly conveyed in the R.E.M. video: a collective wave of despondency in the most mundane of places: a traffic jam on a highway.
I guess that’s the kind of video I expect from a guy who can sing a verse like “when you think you’ve had toooooo muuuuuuuch of this l-i-i-i-i-i-fe” and make you bawl like a baby.
So, I excuse David and his team for not having enough time to get creative and original in the video concept, but I do hope he makes more of an effort when he returns. A music video is designed to sell a song, and if the Voice does that much better than a video storyline, then maybe the video should just stick to the Voice (which is what I wanted more of in the video anyway) and call it a day.